The heat Nike is taking over the controversy surrounding Colin Kaepernick and the Betsy Ross Flag Shoe is having another effect … enhancing the brand’s appeal to investors.
Nike shares are surging in the wake of the company’s decision to recall its special Betsy Ross Flag Air Max 1 USA sneakers after Kaepernick complained the 13-star flag design was offensive because it’s been co-opted by several white nationalist groups.
Since Nike pulled the plug on the sneakers following Kaepernick’s objections earlier this week, Nike shares have seen a 2 percent increase since Tuesday, adding nearly $3 BILLION to the shoe giant’s market value.
Friday afternoon, trading Nike shares were up slightly to $86.62 and the company’s market value is now $136.38 billion.
The stock surge looks a lot like what Kevin O’Leary predicted a few days ago … the “Shark Tank” investor told us Nike is taking advantage of the controversy with a firestorm of free marketing.
A similar trend involving Nike and Kap unfolded last year, with Nike stock rising and sales jumping after the Swoosh signed Kaepernick as a spokesman.